A wave of panic spreads vastly among the MMA community.

The second “boom effect” that so many fans expected to ensue is nowhere to be found, and it’s lead to a cause for concern for MMA fans. The UFC’s efforts to further turn mainstream have seemingly failed so far and the ratings are plummeting, but is there really a reason to worry?

The ratings for the UFC’s third fight card on Fox pulled in its lowest viewership, with 2.25 million people tuning in, since the company made the switch to Fox. And the UFC’s reality show The Ultimate Fighter is starting to pull in less than a million views over on FX. However, it’s imperative for me to point out that everyone is missing the point here.

They didn’t pull that number because of a certain “lack of star power” as people try to point out. A Diaz was fighting in the main event for crying out loud.

No, it was because the fight was held on Cinco de Mayo, and as you know, that’s a night that most people go out and have drinks with their friends. Come on, I’m not telling you anything you don’t know.

And for those that don’t drink, well that weekend just so happened to be the opening weekend for the biggest box office “smash” ever: The Avengers.

Rather than looking at the full ratings, check the 18-49 demographic and you’ll see that the sky is not falling after all. The fights won that key demographic, and the ratings would have been a lot better had it not been Cinco de Mayo.

And even though the card was stacked with exciting fights, the UFC had to share press with “Mr. Money” himself, Floyd Mayweather. You know, the guy that parks in the handicap spaces because his money roll makes him walk with a limp. Mayweather’s pay-per-view against Miguel Cotto garnered an impressive 1.5 million buys, so even though the guy’s incredibly pompous, he sells tickets.

Another point worth noting is that everybody is not willing to sit down from 8 p.m. ‘til 1 p.m. watching fights all night long. Not everyone is addicted to fighting like our staff here at The MMA Corner and our readers, and that’s why I’m not a huge fan of scheduled UFC events taking place before a big boxing bout.

Though MMA has proved time and time again to be the more entertaining of the two, the media always caters toward boxing more, and that’s what most people are going to be anticipating the most.

And finally, everyone is so quick to point out the negative, but they always fail to point out the positive. The UFC is setting record ratings on Fuel with their free fights, and it’s almost a given that they’ll break their previous 326,000 viewers record with Dustin Poirier vs. Chan Sung Jung tonight.

So pick your heads up, UFC fans. The sport is already mainstream, and by the time football season comes back around and helps generate more interest in the fight with advertising during games, the UFC’s numbers will rise again.

But until then, let’s just sit back and enjoy these awesome free cards.

Photo: Nate Diaz (Paul Thatcher/Fight! Magazine)

About The Author

Jake Martin

Jake attends Nicholls State University in Thibodaux, La., where he studies Mass Communication in print and public relations. He is also the sports editor of his school newspaper, The Nicholls Worth. Jake works at the Concordia Sentinel in Ferriday, La. during the summer.