Roll out of bed, head to work, put in the hours and collect a paycheck. These are the mundane functions of life that most people put themselves through.

Allira Cohrs’ life is anything but mundane.

The fitness model and MMA host pursues a new challenge every day. Her goals are what make her thrive, and now she’s enjoying a career that she had only really dreamed of as a little girl.

Cohrs (center) (Twitter)

Cohrs (center) (Twitter)

“[Modeling] was something that I always wanted to do, ever since I was a little girl,” Cohrs told The MMA Corner. “It’s a challenge. I love being a model and a presenter, and my goals are always changing. My goals are so different to what they were when I started out when I was 18, and I always have new goals and challenges that push me to keep going. A saying that I like is, ‘A goal without a plan is just a wish.’ Everything that you do has to have a strategy.

“I still pinch myself and I never get used to my job. Everybody around me, like my family and friends, they keep me grounded, though. And every now and again I think, ‘Oh my gosh, how did I get here?’ And I am really grateful of what I do and I love every second of it.”

Multiple times a day, the UFC brass are inundated with requests for fighters to be signed to their roster. UFC President Dana White and matchmaker Sean Shelby are constantly fielding requests from fans. Not everybody wants to be a fighter, though. There are some people who want their passion for the sport of mixed martial arts seen by fans all around the world. Cohrs is one of those people. She hopes to find her opportunity at doing just that through a media-related role with the world’s biggest MMA company.

“UFC is definitely on the cards,” Cohrs revealed. “It’s not that easy, though. People think that it’s as easy as meeting with Dana White and then getting the job and that’s it. There are so many logistical issues and other things that you have to take into account. You know what they say, though—good things come to those who wait.”

In any industry, being noticed means being at the right place at the right time. The sport of mixed martial arts is no different. A spot alongside some of the most powerful people in the sport is something of a dream for people who want to turn the sport into their livelihood. In February, Cohrs had the opportunity of a lifetime when she was lucky enough to be featured in the 2013 Fighter’s Only World MMA Awards.

“It was unbelievable,” Cohrs exclaimed. “It was such a surreal feeling to be up there presenting Ronda Rousey with her award alongside Royce Gracie. I was really nervous, but then when I got on stage it sorta sunk in. When I got asked [to present], I was instantly excited. I was the only Australian presenting an award, and it was such an honor to be there.”

Although her professional passions lie in modeling, presenting and fitness, Cohrs still finds time to tackle new challenges. Her interest in MMA led her to try out jiu-jitsu, which was completely new to her. Once she stepped foot on the mats for the very first time, she was hooked.

Cohrs (R) (Twitter)

Cohrs (R) (Twitter)

“I started training because if I was going to be reporting on MMA I wanted to have a good understanding of jiu-jitsu, and I think it’s important to know about what you are reporting on. Once I started doing it, I fell in love with it, though. It’s been a while since I have trained. It’s been like six to eight months now,” Cohrs admitted. “I plan to start training again at a new gym that’s a little bit closer to home. Because of my work schedule, I just haven’t been able to go enough. And because you are graded on attendance, I just wasn’t there enough. I do plan on going more often now, though, and getting more grades on my belt.”

Anybody who follows Cohrs on the various social media platforms knows that she is very driven in having her brand seen by thousands of people worldwide. Having such an invested interest in social media can be a double-edged sword, especially when it can start to have an impact on how you live your life. Cohrs understands how to manage it, and she knows all too well what an obsession it can be.

“You just need to switch off sometimes,” she admitted. “It is hard, but at the same time it’s your brand and it’s who you are. It’s good to sometimes just turn it off, though, and appreciate what is in front of you. But at the same time, I get anxiety when I lose my phone [laughs]. It’s a big part of who I am and it’s great if you can capitalize on it. I have used it to set up meetings with people. And if you can use it properly, the world is your oyster.”

Cohrs takes her career one goal at a time. Her patience has proved invaluable in allowing her to reach the level of success that she has now. With every challenge that she completes, a new one takes its place. Having drive and passion is always the key to achieving success. And in her eyes, Cohrs still has a lot of doors that she wants to open.

Allira would like to thank Bony Acai, Monster Headphones, Headrush and Under Armour. Follow Cohrs on Twitter: @alliracohrs

About The Author

Staff Writer, Australia

Located in Queanbeyan, New South Wales, Neil Rooke has been writing about the sport of MMA since 2011. In the past, Neil has written for Cage Junkies and has written for Fight! Magazine as well as Fist! Fight Magazine. Neil is also a regular contributor to Fight! Magazine Australia and Yahoo! Sports Singapore.