The Gracie’s are royalty in the world of MMA and grappling. Honestly, without the Gracie’s and their brand of Brazilian Jiu-Jitsu, MMA might just not exist today.

But while the Gracie family is made up of some incredible martial artists, the family is even better at marketing their art. Gracie Jiu-Jitsu isn’t just a martial art style these days it’s a comprehensive brand that sells a lifestyle.

Just search Gracie Academy on YouTube and you will find countless videos on the Gracie Way. You will find uploads from Gracie fans and students, step-by-step technique breakdowns, family history and of course information on the Gracie Diet.

When it comes to building a brand in martial arts today, no one has been more successful than the Gracies. They know how to appeal to the masses and they are dialed in to what their fans and students want.

That doesn’t mean there haven’t been some missteps along the way though. In this video, Rener Gracie takes the Gracie Way to the next level as he breaks down how to drop a deuce…that’s right, apparently there’s a right way and a wrong way to release the body’s toxins and the Gracies have figured it out.

Of course the video doesn’t stop there as Rener proceeds to explain how to transition into a defensive posture from the above stance, should you ever need to defend yourself while disposing of the body’s unwanted remains. I’m not sure who would attack someone who was going number two, but we live in a crazy world these days and the Gracies think of everything.


About The Author

RJ Gardner
Content Coordinator

RJ Gardner is a rabid sports fan and a long time MMA enthusiast. After watching UFC 1 at ripe old age of 11 RJ was hooked and his passion for the sport has continued to blossom over the years. RJ has been covering MMA since 2007 and has had work featured on Bleacher Report,, and RJ is also a Petroleum Transportation Operations Manager during the day.