Earlier today, UFC officials announced the appointment of Eric Winter as the new Senior Vice President and General Manager of UFC FIGHT PASS. Some of, Winter’s new responsibilities will include overseeing and managing the continued global expansion of UFC FIGHT PASS.

“Eric’s unmatched experience in developing emerging programming platforms and leveraging key partnerships will be vital to the development of UFC FIGHT PASS,” stated Executive Vice President and Chief Content Officer Marshall Zelaznik. “With the continued expansion of exclusive content and the leading digital fight library in the world, UFC is excited about the future of UFC FIGHT PASS for our passionate fans.”

Winter will join Zelaznik and Craig Borsari, Executive Vice President of Operations and Production, helping oversee business development and identifying key initiatives to drive the digital platform’s global growth.

“UFC is not only the leader in the sport of mixed martial arts, but it is a leader in the area of programming and content distribution,” added Winters. “I am thrilled to join UFC and build key partnerships that will ensure UFC FIGHT PASS is the premier destination for fight fans around the world.”

Prior to this new role, Winter led the development of the Yahoo-owned Rivals.co, which specialized in the coverage of elite student-athletes. During this time, Winters oversaw a staff of 360 writers, editors, videographers and technologists, transforming Rivals.com into the premiere college football and basketball recruiting site.

Before leading Rivals.com, Winter was the co-head of the global Yahoo! Sports partnership team, developing and directing key partnerships with the NFL, NFL Players Association, NHL, NHL Players Association, UFC, NBC Sports, HBO, Showtime, Fanatics and SeatGeek.

During his time at Yahoo, Winter also conceived and launched Yahoo Sports Radio, which now boasts over 500 affiliates across the US. He also launched and managed Yahoo Sports’ ecommerce business, including the Yahoo Sports Store, Yahoo Sports’ ticketing and its digital Pay-Per-View business.

Prior to Yahoo, Winter spent more than eight years at DIRECTV Sports, leading the pay-per-view events marketing team where he forged relationships with UFC and Pride Fighting Championships.

Winter received Yahoo’s esteemed CEO Excellence Award in 2014, honoring him for his significant contributions to the organization, and was named to the 100 People of Power & Influence list in 2012 by The Hockey News

About The Author

News Manager

José began his career as a mixed martial arts journalist while still enrolled at the Walter Cronkite School of Journalism and Mass Communications at Arizona State University. Since graduating in May 2013, he has attended dozens of high profile UFC fight cards as a credentialed member of the media, providing live cage side coverage through his articles and videos. His work has appeared on UFC.com, ArizonaSports.com and AZCentral. He is also currently one of the main contributors on Power MMA Show at Arizona Sports 98.7 FM, one of the first all MMA radio shows on a major radio station.