UFC Names New Senior Vice President of Agency Partnership

On Wednesday afternoon, the UFC announced Peter Vesey has joined the organization as Senior Vice President of Agency Partnerships.

Part of his Vesey’s new duties will include leading UFC’s strategic partnerships with top advertising agencies around the world to ensure the continued success of UFC and the growth of its brand. While the UFC is headquartered in Las Vegas, Vesey will work out of a satellite office in New York.

“Peter brings extensive experience and knowledge to the UFC organization and we are thrilled to have him build strong partnerships with leading advertising agencies,” stated UFC Executive Vice President of Global Marketing Partnerships Michael Mossholder. “With a dedicated executive based in the New York area, UFC will be able to better manage the needs and relationships between our sponsors and advertising agencies around the world.”

Previously at FOX Sports, Vesey successfully developed and managed the UFC portfolio for the network, negotiating strategic partnerships between the organizations and key sponsors like Coca-Cola, Samsung, Microsoft, Reebok, Anheuser-Busch and Harley-Davidson.

Vesey was also part of the launch team for Classic Sports Network, which was ultimately sold to ESPN.

“As UFC continues to develop captivating stories around its brand and athletes, the advertising industry has quickly recognized UFC for its growing and passionate audience,” added Vesey.”With the UFC organization experiencing tremendous expansion over the past few years, it will be important to identify advertising partnerships that can utilize the strength of the UFC brand by leveraging its key sponsors to deliver compelling ideas to our audience.”