At UFC 194, this past Saturday evening, Conor McGregor made history by knocking out the only featherweight champion the organization has ever had, and he did it in just 13 seconds as he had prophesied.

Now, the next conversation has begun. Should he face the next featherweight contender in Frankie Edgar, who himself got a great victory the day before UFC 194 on The Ultimate  Fighter Finale by knocking out Chad Mendes halfway through the first round. Or, should McGregor take the next step in his prophecy and challenge the winner of the upcoming lightweight title fight between Rafael dos Anjos and Donald Cerrone?

Dana White and the UFC has already spoken about this subject and said that McGregor can move up in weight as long as he vacates the featherweight title, which in turn McGregor has already responded to, in the UFC 194 post-fight press conference.

I tell you one thing that won’t be happening, if I go up to that lightweight division, there is no way in hell that I’m vacating my belt. That’s not happening. There will be a belt on one shoulder, and and a belt on the other shoulder. I understand why previously they would have fighters do that. Because many fighters don’t fight as frequently as I do”

“When I go up for the lightweight belt, and take that lightweight belt, I will still be the featherweight champion also.“

Should the UFC change their stand and allow for the opportunity for McGregor to hold two championship belts at the same time?

Yes, and here’s why.

To quote White, who spoke to the Fox Sports panel after the event was over and discussed the stardom of McGregor,

“Charlie Hunnam from ‘Sons of Anarchy’ was here tonight, he said to me, that kid walked out a star tonight and then went back into his locker room a superstar. And it’s absolutely true.”

I don’t believe any of us can argue that.

A chance like this, with the groundbreaking opportunity that McGregor potentially offers, doesn’t come around often. The UFC should see that and treat this moment accordingly, do what UFC does better than every other promotion out there, take this window, put smart and clever promotional push behind him to further build the brand and further the progress of the sport of mixed martial arts to the masses. Much like they did so successfully with Ronda Rousey.

Rousey put the woman’s MMA on the map, for many fans who had not previously given it the time and respect it clearly deserves, by making the people outside the sport realize their silliness in stating that they ‘don’t like it when women hit each other’ and change their ill-conceived view of woman in combat sport. Ultimately, they proved that there is no different from when the men enter the cage compared to that of women. And, when people state today that they ‘don’t like it when women hit each other’, even though it’s a regulated MMA bout, it is viewed as a very outdated and uninformed point of view.

Women’s MMA was a groundbreaking moment, made possible by promoting females like Rousey to the masses, even though the WMMA had been going on for a long time before that. That, and putting the brand ‘UFC’ out there was the biggest thing ever Rousey did for the UFC, beside selling big numbers of pay-per-view.

That’s a profit enormously bigger than what just one pay-per-view event can bring to the company beside getting ‘rich quick’, on one night.

Here is is the opportunity once more, for something great, with a charismatic figure as McGregor.

Again, UFC should put the best (promotional) minds the company has to offer, together, and try to figure out how they can take advantage of on McGregor being a two division champion, how he can defend both belts at the same time instead of focusing on what just one night of pay-per-view can offer them.

McGregor is great with the media, so you don’t have to teach him anything there, just keep feeding him appearances and he will keep hitting home runs for you, making the brand of UFC more well known to the public outside of the bubble of hardcore (and some casual) MMA fans.

And who knows, maybe McGregor can break new grounds in aspects we haven’t yet thought about, as long as he can move himself up and down in weight to defend both titles (that is if he even wins in a potential future matchup against the winner of Saturday’s event), what’s the harm?

Allow him the opportunity to be a two divisional champion, and let’s see where this train takes us.

About The Author

Christian Larusson
Staff Writer

Christian Larusson is a passionate Mixed Martial Arts fan. With experience in writing for Swedish MMA sites, he now solely writes in English through blogging, PunchDrunkSports and The MMA Corner. Got his heart broken early in his life when a friend, ‘Judas’, told him that WWE/WWF wasn’t real. Then one day, he saw MMA on a friend's computer, he was overwhelmed with emotions from what his eyes had just seen. He´s been in love ever since. Christian has been published in different Swedish papers and books, nothing to do with MMA though, so who gives a shh-.