UFC Partners With GuardLab To Provide Custom Mouthguards

On Monday morning, theUFC and GuardLab announced a global licensing agreement to provide UFC fights with custom mouthguards.

GuardLab, a custom mouthguard company, will also offer UFC branded mouthguards for fight fans to purchase through GuardLab.com and certified GuardLab dentist locations.

“With the ever-changing landscape in professional sports, we’re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes.”

UFC also announced it will work with GuardLab to educate athletes on general awareness and the overall benefits of wearing protective guards. A complimentary mouthguard will be made available to all UFC athletes beginning immediately at athlete summits and all events. All UFC athletes have the option of wearing this mouthguard during training and while competing at UFC events.

“UFC is an exciting world-class organization, and we are thrilled about our partnership to equip and offer their athletes with what we believe to be a transformative piece of sports technology,” said GuardLab CEO Aidan Butler. “We are committed to creating an engaging brand experience and delivering a superior product for athletes everywhere.”