Love them or hate them, Conor McGregor and Floyd Mayweather are masters of the hype game. They know how to use the media to their advantage and they know how to polarize a fan base better anyone in the fight game today. As nonsensical as a boxing match between the greatest boxer of his generation and an MMA champion truly is, these two men have spun boxing fans and MMA fans into a frenzy of speculation and internet trolling.

If anyone actually thinks that McGregor – who is a talented striker in his own right – actually stands a chance in a boxing ring with Mayweather, they are sorely mistaken. But even though this bout makes no real sense for either fighter, they have begun to lay the groundwork for a potential payday of epic proportions.

As it stands right now, there is very little chance of this bout ever coming to fruition, mainly because of the UFC’s exclusive contract with McGregor. But even though a potential bout with Mayweather makes little sense competitively, the UFC should push to actually make this bout happen. Regardless of whether McGregor is even competitive in a boxing match with Mayweather or not, there are several reasons the UFC should act as a facilitator here.

First and foremost think about the exposure a potential Mayweather vs. McGregor fight would bring to the UFC brand. The UFC has always been about the brand above the fighters anyway, why not take that mentality to the extreme? Why not offer up McGregor as a sacrificial lamb to bring new eyes to the brand? No one would actually think McGregor has a chance so there really isn’t anything to lose from that standpoint.

Aside from the exposure, allowing McGregor to box would likely pacify their biggest star. After the UFC 200 main event debacle between the two parties, it seems like the relationship between McGregor and UFC brass has degraded greatly. Supporting McGregor in this endeavor would quickly mend that bridge.

The UFC likes to have total control of their fighters, but McGregor has shown he is more than willing to push back and challenge the status quo. The UFC could use this as an opportunity to change the narrative of how they deal with their talent. Allowing a little more freedom in some aspects could, in turn, create greater control and leverage in others.

Above all else the fight game is a business and given the UFC’s contract with McGregor this could be an incredible cash grab opportunity. Mayweather could be fighting a blind bum and it would sell at least one million pay per view buys. The UFC could stand to make a significant sum of money with little to no effort on their end.

Worst case scenario the UFC would take a 10% share of the revenue split for simply allowing the bout to take place. Best case scenario the UFC could fully co-promote the event with Mayweather for a 40-50% split. If the bout were to do anything close to what Mayweather vs. Manny Pacquiao did – given McGregor’s mass appeal and the spectacle of the bout there is no reason to think it wouldn’t – the UFC would stand to rake in upwards of $200 million. That is a lot of money to leave on the table; that is easily five to ten times what the UFC would make by having McGregor fight at a UFC event. And that doesn’t even touch what the Vegas odds would bring in; as discussed on the Season Ticket Podcast, the numbers would likely be through the roof.

Between the exposure, money and relationship-mending with McGregor, the UFC should be inclined to try and make something happen here. By all accounts, the juice would be worth the squeeze for the organization given McGregor doesn’t have an unbeaten mystique to maintain. Even though it’s highly unlikely, just imagine what a McGregor win would do for the UFC. The company’s value would likely double overnight.

There are plenty of reasons not to let this bout happen and it would be hard to imagine the UFC actually going along with McGregor vs. Mayweather, but they absolutely should.

About The Author

RJ Gardner
Content Coordinator

RJ Gardner is a rabid sports fan and a long time MMA enthusiast. After watching UFC 1 at ripe old age of 11 RJ was hooked and his passion for the sport has continued to blossom over the years. RJ has been covering MMA since 2007 and has had work featured on Bleacher Report, SI.com, CBSSports.com and UFC.com. RJ is also a Petroleum Transportation Operations Manager during the day.