Over the last several weeks, rumors surrounding the potential sales of UFC selling have begun to pick up steam. But now, it appears these rumors could become a reality in the imminent future.

According to Dave Meltzer of MMA Fighting and the Wrestling Observer, the sale that is expected to be in the $4 billion price range for 100-percent ownership of the Las Vegas based fight promotion. Jeremy Botter of FloCombat later confirmed these numbers.

The three leading candidates for potential buyers are William Morris Endeavor/IMG, China Media Capital, and the Dalian Wanda Group. It should be noted, this isn’t the first time China Media Capital has been linked to these reports.

Lorenzo and Franker Fertitta, primary owners of Zuffa LLC, initially purchased the UFC back in 2001 for a mere $2 million. Flash forward to 2014 and Forbes is now naming the UFC of the most valuable sports brand on the planet.

As of 2016 and the promotion is now making a reported $600 million in revenue.

About The Author

News Manager

José began his career as a mixed martial arts journalist while still enrolled at the Walter Cronkite School of Journalism and Mass Communications at Arizona State University. Since graduating in May 2013, he has attended dozens of high profile UFC fight cards as a credentialed member of the media, providing live cage side coverage through his articles and videos. His work has appeared on UFC.com, ArizonaSports.com and AZCentral. He is also currently one of the main contributors on Power MMA Show at Arizona Sports 98.7 FM, one of the first all MMA radio shows on a major radio station.