UFC SOLD!? Mike Kannianen July 10, 2016 News Rumor is that UFC has been sold for $4billion to WME-IMG and MSD Capital. Dana White to confirm Monday morning, but has already confirmed to press. Papers were signed Saturday before UFC 200. Reports are that Dana will stay on in current role, but Fertitta family is out. Speculation has long been that Fertitta’s want to own an NFL franchise. Keep it here for updates!