Conor McGregor (Dave Mandel/Sherdog)UFC 205 Dwarfs Super Bowl With 14 Billion Social Media Impressions Nedu Obi November 25, 2016 Events, News, Promotions, Spotlight, UFC UFC 205 took place at the iconic, and world famous Madison Square Garden, New York, on Nov. 19, 2016. Headlined by Conor McGregor and Eddie Alvarez for the 155 crown, then held by the latter, this was the first time the now WME-IMG owned promotion had ventured into the city that never sleeps. On the night three titles were up for grabs – two remained with their respective owners, whilst the stars aligned for “The Notorious,” as he swiped Alvarez’ strap to become the first cross-divisional champion in the UFC’s nascent history, and sport betting folks everywhere lost their collective minds. However, unbeknownst to a lot of folks (the MMA contingent, casuals etc), UFC 205 sent social media platforms into overdrive via Impressions – surpassing anything that the Super Bowl has accrued to date. On an episode of “The Herd,” Colin Herd and Kristine Leahy gave their own impressions of the UFC’s monumental feat, as well as its other record-breaking numbers Per MMAMania: “There are some records out of UFC 205, all the records were broken in that fight including the live gate at $17.7 million,” said Leahy. “Attendance over 20,000. The weigh-in attendance got over 15,000, which is a new global UFC record. The FS1 prelims. “Here is the crazy one. Social media impressions — 14 billion social media impressions. That includes things like tweets, likes, responses, which is the most in UFC history. Just to kind of compare that to something that we can understand, how many do you think the Super Bowl had, impressions?” “Five billion,” answered Cowherd. “4.3,” responded Leahy. “So the UFC fight had 14 billion social media impressions and the Super Bowl had one-third of that,” added Cowherd. “The Northeast media wouldn’t even cover this for years,” said Cowherd. “Cause newspaper guys are all cranky and want to talk American league central baseball standings. This UFC thing has been on fire for a decade and big chunks of the American media just don’t pay attention.” And there you have it – Mixed Martial Arts (MMA), or more importantly, the Ultimate Fighting Championship (UFC) has finally taken its rightful place alongside sports premier brands, well, at least in terms of social media impressions.