On the same day that Bellator MMA ousted founder and CEO Bjorn Rebney, as well as COO Tim Danaher, the promotion has quickly named Rebney’s replacement.

Taking the reins as president of the Viacom-owned promotion effective immediately will be former Strikeforce founder and CEO Scott Coker.

Spike TV President Kevin Kay announced the news on Wednesday. Coker will oversee the day-to-day management of the promotion and will report directly to Kay.

Coker formed Strikeforce in 1985 as a kickboxing organization in the northern California market. He turned to MMA in 2006 and built the promotion into the world’s No. 2 MMA organization. Coker helped build fighters like Gilbert Melendez, Luke Rockhold and Ronaldo “Jacare” Souza into champions before the promtotion was purchased by Zuffa in 2011. Now, he’ll look to repeat his past success with the Spike TV-broadcast Bellator.

“We are excited to have Scott Coker lead us in a new direction as we evolve the league format from a tournament-based organization to a more traditional model with big fights,” said Kay of the promotion’s new president.

Bellator MMA was launched in 2009. After initially airing on ESPN Deportes, the promotion moved to MTV2 in 2010 and then to Spike TV after the network’s broadcast deal with the UFC ran its course. To date, the promotion has hosted 121 events, including its first pay-per-view card this May. It will launch its 11th season on Friday, Sept. 5 in Connecticut.

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